Video Marketing - 1st Page Results

Video Marketing - 1st Page Results

All About
YouTube Marketing

By James Chapman (c) 2012

Promoting a business can be extremely taxing, especially when you're just getting started. If you're into checking out marketing blogs, you've probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, which falls under the even larger umbrella of Internet marketing. Take a look at some specifics of this business strategy to deepen your understanding about its importance and utilize it to help popularize your products or services.

Why Online Video Advertising?

Video marketing is one of the leading advertising platforms on the Internet. People of all ages and from different backgrounds are taking advantage of this promotional opportuníty in an effort to maximize the visibility of their business. It falls under the concept of showing rather than telling and continues to draw an abundance of viewers if done correctly. There are several types of video marketing. The primary kinds include article video marketing, viral video marketing and social video marketing. Individuals can utilize one or multiple forms according to their specific needs and intentions. If you're not certain about how to implement videos, it's a good idea to consult with a professional or consider audio production schools in your area that'll provide thorough instruction:

Article Video Marketing

This type of video marketing typically interests those who prefer the less time-consuming practice of watching informational videos rather than reading articles. Video marketing involves businesses or individuals developing numerous short clips that display the contents of articles written beforehand. Most videos are between two and five minutes and cover a wide range of topics. After the videos are created, they're uploaded onto popular video-sharing websites to target an audience.

Articles can be converted into videos in a number of ways. One of the most popular ways is to turn the written pieces into a PowerPoint presentation or animated slideshow. Pictures and a voiceover narration are usually added to the presentation before it's recorded via screen capture software and put on the Internet for viewing pleasure. An alternative involves recording an article and saving it as an MP3 file. Afterwards, video layout software is used to change the audio to a video. The finished product is then exported and uploaded to relevant websites for exposure. Viral Video Marketing

Another form of online video advertising is viral video marketing which contains humorous events, eyewitness incidents or clips from comedy sketches on television. Many clips are shot by amateurs on mobile devices and edited with the use of economical tools and software before being published on video sharing sites, social networking sites and personal websites.

Most viral videos are created as a dialogue and shared with the intention of entertaining family and friends, although many people use it as a way to engage prospective customers. This option has benefited word-of-mouth marketing and was preceded by email-sharing. These videos continue to grow in popularity in a variety of sectors, including education and music. However, fans of this concept must be careful not to violate copyright laws, as this has been a major downside to viral video-making and has been the result of several problems within the entertainment industry.
Social Video Marketing

This choice is equally significant. Social video marketing (SVM) is similar to viral video marketing in that it engages a wide audience through the distribution of video. However, the notion of self-expression tends to be more evident. This form of video marketing relies heavily on social theory, consumer culture theory, and economic theory.

SVM also intends to leave a deeper contextual message, rather than simply being a pass-along model between sender and recipient. In other words, a more individualistic approach is taken and the finished product tends to have more depth as it forms solid relationships and builds trust between publishers and viewers.

Introducing YouTube

Despite the kind of video marketing used, many advertisers can attest to the benefits of sharing their clips on YouTube. This video-sharing site attracts millions of visitors on a regular basis and contains a large host of products, including music videos, TV clips, movie clips, video blogs, and original clips. Although mostly individuals upload videos on the site, several major corporations have been known to make contributions as well.

Content is constantly investigated by YouTube's employees. Explicit or offensive material can only be viewed by registered users. This group also has the privilege of uploading videos, as well as watching them. Unregistered users, on the other hand, solely have the right to view distributed clips.

Besides uploading, YouTube also contains other valuable features. Playback is a major attribute on the site and enables users to view finished products if an Adobe Flash Player plug-in is installed on their computer. Browsers that support specific HTML5 versions, such as advanced video coding and WebM, also afford individuals the opportunity to view videos, although some clips are still inaccessible with this alternative. Additional features include 3D videos, various platforms and a new localization system.

How it All Began

At the beginning of 2005, YouTube was established by three former PayPal employees. The entire concept of the video-sharing website was developed over the course of a few months and started out as a technology start-up company. Its headquarters were initially located in San Mateo, California.

After its inception, the site grew faster than anticipated. By the summer of 2006, it was reported that thousánds of videos were being uploaded every day and millions of viewers were watching clips per day. Numbers continued to increase and moved into the billions by 2010. Since then, YouTube has embarked on several new concepts, such as the ability to upload full-length videos and the free streaming of specific content. A new design was also launched to provide additional benefits to users.

Today, YouTube is headquartered in San Bruno, California. After being acquired by Google, the Google+ social networking site was integrated with YouTube which allow the site's videos to be viewed from Google's interface. YouTube is a dominant force in the online business market in the United States and it also ranks relatively high in other regions, including the United Kingdom. As of 2012, more than 4 billion videos are streamed per day.

About The Author
Article by James Chapman. Learn more about YouTube marketing. AppliedOnlineMarketing.com

http://www.BizSocialBoom.com Local Marketing, Video Marketing, Main Street Marketing. text your name and email 801-901-3480 and find out more about your website on the first page search results. Local and Video Marketing. http://www.youtube.com/watch?v=pcc8vRf8hDw

Local Marketing Utah - Local Maps Marketing

Local Ranking Report- See your Business on 1st page listings

Find out how your business is ranking!

Enter your Business Phone Number at  http://www.BizSocialBoom.com

 

 

As a small business owner, if you do not take advantage of the Internet, then you are missing a huge opportunity to promoting your products and services. Using online local Internet marketing tactics can transform your small business marketing into BIG business marketing.

 

Nearly 50% of businesses have taken that first essential step to getting online: building a web site. That’s great but, unfortunately, just having that small piece of real estate on the web isn’t enough. It’s a start, so let’s build on that by reviewing some basic things to do with the web site first. The appearance and the content of your web site should be simple and valuable. Whoever visits your site should find it attractive and should be able to clearly understand your company’s benefits. Try having enough information on the site to answer the most frequent questions that your prospective customer might have. Even more, have information on the site that explains what they SHOULD know, but don’t know to ask about. Again, just putting up a site on the Internet isn’t going to be enough to bring more business, but make sure it is done right.

 

The key to using your web site to drive more traffic to your business, with phone calls, online purchases, or in-store visits, is capture the attention of people searching for your goods and services online. The number of people using search engines, such as Google, to find local businesses like yours is skyrocketing. Recent studies show that many more people are searching the web for local products and services than picking up the “handy” yellow page book. Google and its rivals have figured that out and they are investing heavily to designing their search engines to cater to that audience. Therefore, you need to do THREE THINGS right now to benefit from that trend.

 

1) First, construct your web site to conform with what the search engines want to show their users. Specifically, find out what the online searchers are typing into the search box and write your web site’s content to accommodate. That is often referred to in the Internet marketing community as on-page search engine optimization (or SEO).

 

2) Second, promote your web site in as many places as possible (online and offline). “As many places as possible” includes, but is not limited to, these activities: finding web pages online where a link to your web site can be placed; adding your business information to online local directories; adding your business information to social media sites; creating content in the form of articles, videos, images, reports, etc. and posting it on a variety of online content sharing web sites; and others! With a little creativity, you will find that there are more opportunities to reference your business and link back to your web site than you’ll ever be able to do.

3) Third, manage your reputation online. If you do nothing else, you should be monitoring what people online are saying about you, your business, your competitors, your suppliers, and even your customers (if you’re B2B). Many tools exist to monitor these conversations.

 

If you want to attract more customers, then take advantage of the Internet by making it easy for people to find your business when they are looking for it. Nowadays, people are using the Internet as their primary source for researching local businesses. If you understand that and implement these three steps, you will be in a great position to attract that audience. If not, your competitors will.

 

If you are a small business owner that understands the value of the Internet as described in this article, then you’re ready to take action.

 

Local Ranking Report is a FREE service for local businesses. We hate spam and do not share, sell, or give any information to 3rd parties. We hope our free service helps you with your local marketing.  

http://www.BizSocialBoom.com

http://www.youtube.com/watch?v=pcc8vRf8hDw

Local Marketing, Video Marketing, Main Street Marketing. text your name and email 801-901-3480 and find out more about your website on the first page search results. Local and Video Marketing. 

Murray Celebrity Roast of Jim Brass - Murray Utah Police Department

Murray Celebrity Roast of Jim Brass - Murray Utah Police Department

 

 

http://www.MurrayRoast.com Murray Celebrity Roast of Jim Brass in appreciation of the Murray Police 

 

Department. April 24, 2012 6:30pm. Go to http://www.MurrayRoast.com to register.

 

Host by IHC

5121 Cottonwood St

Murray, UT

April 24, 2012 6:30pm

 

Seating is limited.

 

Please reserve your seats now.

 

There is only so much of Councilman Brass to go around!!

 

 

To show our appreciation and gratitude for our Murray Police Officers, we are treating them and a date to a 

 

complimentary night out of dinner and entertainment.

 

Join us for a Dean Martin style Comedy Roast of our councilman Jim Brass. 

 

This fun filled evening of jabs and stingers will sure to entertain everyone.  Show your support and have a fun 

 

filled evening, including dinner, drinks and entertainment.

 

Including Celebrity Roasters Mayor Dan Snarr, Krista Dunn, Frank Nakamura, Tim Tingey, Chief Pete 

 

Fondaco, Chief Craig Burnett, Lt. Joe Tarver, Scott Baker, Sherrie Van Bibber, Donetta Mitchell, and Tom 

 

Henry

 

Tuesday, April 24, 2012 at  6:30 pm IMC- Doty Education Center - Building #6 - 5121 Cottonwood 

 

Street, Murray Utah 

 

Drinks, Dinner and Entertainment Provided.  Go to http://www.MurrayRoast.com to register. Buy Now $25 

 

in advance $30 at the door

 

 

Give On-the-Go Customers What They're Looking For With a Mobile Website

If a mobile user has a bad experience when they visit a website,

61% of them probably won't go back



How many potential customers are you losing in a day? Having a mobile website is critical if you want to reach more customers with a smart phone, tablet or other mobile device. Give them a great experience and increase sales in the process.



Features of Great Mobile Websites:

• 
  Great menu design, streamlined content, limited scrolling and key graphics.


• 
  Only shows what's most important and meaningful to your mobile visitors - like maps, directions, contact info and store hours.


• 
  Operates on all the major mobile devices.


• 
  Complements your existing website and helps improve SEO - all for a low monthly fee.


• 
  We can also provide advanced solutions like Search Engine Optimization, Video marketing, Local Directory Marketing, or other integrated solutions to meet your needs.

Call             801-901-3480       or Click Here To Learn More.

Local SEO Strategies - Increase Local Traffic to your Store

Yelp Help and "The Never-ending Story" of Local SEO Strategies

A SPN Exclusive Article By Samantha Walt (c) 2012



After assistant professor Michael Luca demonstrated in his Harvard Business School Working Paper the effect Yelp reviews have on restaurant goers, many small business owners nationwide are now trying to employ their own 'Yelp Strategies.' Although Luca states the success a restaurant can have with good reviews, other small businesses do not have the same volume of reviews and thus it's difficult to agree or disagree with his conclusion. Regardless of Luca's concluding remarks, it is undeniable the impact a local SEO strategy can have for a company. With or without reviews, having a comprehensive local strategy can take you from zero to sixty in a day's work. Below, I discuss the ins and outs of dealing with Yelp and other major sites plus a look at the evolution of local listings and mobile apps.



Say what? Yelp?



Even though Yelp has made recent news, many people still have no idea what it is or, why it matters. For a quick background: Yelp, founded in 2004, is a local search engine where anyone can write a review about local services, goods, and businesses. With an average of 66 million new visitors, and 25 million local reviews written, Yelp is a premier review site. Yelp offers local business a free listing on their site with a no-follow link to a website of their choosing.







Great I filled everything out, but what about reviews?



The hardest part about doing a complete local SEO strategy is getting those reviews. On Google, the more reviews you have the higher your ranking is in Google Places. On Yelp positive reviews and higher 'star levels' result in more revenue for your business (Luca, 2012). Then again, negative reviews can result in a loss of revenue. One bad review online can affect your business for years to come but a lot of good reviews can usually outweigh the bad.



Actually getting the reviews is a whole other problem. To get a customer to review your company often means that you have to get them to think about your company outside of doing business with you. Some useful strategies to get them to care about your bottom line and stop thinking about themselves is to deliver exceptional service and remind them frequently of your existence with Facebook updates, emails, coupons, and candy canes. You can also use your local listings pages to encourage reviewing by providing links to your company site that promise positive reviewers future discounts.

Whoa! Submissions and reviews are done, but am I?



Since you are on this site chances are you have realized that SEO isn't ever done. Every day, new information is popping up about how to better optimize your site, blog, and even local listings. Having read and heard nearly everything I can find on local listings, especially Google Places, I would say I know a lot, but it doesn't ever stop. My best local listing advice is, make sure that your business is available on every site, especially ones with mobile capabilities. If you have a store front of any sort, make sure the people walking and driving in your area can find you via mobile or GPS devices. Do research on the most popular applications (apps) and make sure that your business comes up when searched. If you haven't tried it out don't worry, I have.



While writing this article I wanted to prove to myself the importance of mobile devices on local listings. Knowing Foursquare is huge I decided to test them out. I came across not only Foursquare's app, which has some 15 million purchases, but that of 10 other related apps. Most for free, each app claims to help you find 'cool' things and places based on your location. Oh and by the way, Yelp has a free application also. Apps for local business are replacing major search engines. Make sure you can be found on such apps and do not forget to make sure that your website is also mobile capable. The world is going mobile people, don't be the last to know.

Bottom Line (as I give my clients):



Have a local SEO strategy that has consistent information on each local listing site. Don't forget Luca's research and grow your testimonials online - it will help. Finally, go mobile via apps and your website. If you ever doubt the mobile revolution, just talk to my buddy Jed Alpert of Mobile Commons, a leader in the mobile evolution world, and he will tell you. Like I said above, there is always new information sprouting up about local SEO strategies, make sure you know what they are; it's fun!



About The Author

Samantha Walt does SEO and Social Media for Colocation America. With a passion for technology and internet marketing, Samantha uses her knowledge to help Colocation America reach new markets.



If you need help with your Local Marketing contact Jenn at Biz Social Boom 801-901-3480

Text your name and email to 801-901-3480 and get a free diagnostic report on how your business is doing online.

http://www.bizsocialboom.com

Increase Local Traffic with Quality Reviews and Check Ins

Increase Local Traffic -Local Business Online Marketing

What You Should Strategically Do About Google+ By Nancy McCord (c) 2012

What You Should 

Strategically Do About Google+

By Nancy McCord (c) 2012

Even with the Wall Street Journal and other news services stating that Google+ is a ghost town and that users typically spend less than two minutes on the platform a month, I consider positioning yourself on Google+ a top priority. In fact so much so, that I wanted to make sure that all of our readers and clients knew my feelings about how to use Google+ and its importance for organic placement for the future.

 

First, let's talk about the actions you should take immediately.

 

- Tie your preferred Google account with Google+. 

- Lock down your business name as a Google+ Business page.

 

- Lock down a business page with your most important short keyword phrase.

 

- Link your Google AdWords program to your Google+ account user name.

 

- Implement Google +1 on your blog and your website.

 

These important first steps can easily be done by you. If you need help, please ask us for it as what will be happening with Google+ in the near future is very important to your online visibility.

 

Second, let's talk about what Google+ and +1's are.

 

Google+ is a social platform. It is not like Facebook, but more like Facebook and Twitter combined. However, it is much more important than any of the social networks we know and use now.

 

You could consider Google+ like a voting and popularity network but one that has the ear of Google. Anything you do on Google+ will most certainly impact your website's organic placement and Web Visibility in the future. Google has said as much in their releases. Google has already started showing social results from your Google+ network in their personalized search results.

 

What this means is that for people and businesses that embrace Google+ early and start building their network now, there will be strong benefits for their updates and links; activity will be shown in your personal and expanded network's search/ social results. 

+1's are Google's versions of votes. If you like a page, like an ad, like a blog post, like a Google+ comment, you vote it up using a +1. What is crucial to understand is that a +1 is tied to your Google+ activity. These +1 votes will impact your visibility and placement on Google in the new Google Search Plus Your World results.

 

Third, let's talk about Google Search Plus Your World.

 

In mid-January, Google rolled out an important change to their search index. They named it Google Search Plus Your World. In my industry we call it Search Plus. Google stated that they will be using activity, updates, Google+ activity, and +1 activity in the search results that they deliver to you personally and to those in your Google+ network. 

What is interesting is that even if you are logged out of your Google account, Google is still tracking your activity. Of additional importance, is the announcement that the social related results that will be shown in the Google.com index are personally selected for you and WILL contain Google+ activity across your Google+ social network.

 

That means if you start building your network now, your information and website could be appearing in search results for a very broad network of readers and potential prospects. As this activity comes from your personal network, just like a word-of-mouth referral, links to you and your profile will most likely carry more authority and legitimacy in the eyes of potential clients. Everybody weighs a reference by a fríend about a business more than a written review found randomly on the Web. This will be the real impact of Google+ and +1's in the very near future.

Fourth, why should you take the actions mentioned on this page now?

 

 

Based on this new focus for Google, you need to start flowing through search and social activity into your Google+ and +1 bank. If you don't have accounts, Google can't tie the activity to you specifically.

 

If you wait to tie up your business page and top keyword phrase, you may find that someone else has tagged it; locking you out of words and phrasing that will be very important to your Google presence in the very near future. Even if you do nothing yet with these new accounts, they will be tied to you so that when you do want to use them you can.

 

Fifth, why is this so important?

 

All of the actions to take and the information in this article are important because the business that is driving this action is Google. As Google owns 65% of the online search market, to be positioned well on Google means taking full advantage of what Google considers important. It is very important to understand that Google+ is not Facebook. Google considers Google+ and +1's integral to the new face of search and how search results are shaped and delivered. Do not be fooled into thinking that this is just a social network. These new Google offerings are very important and should be embraced quickly and completely for your future organic placement benefit.

 

Don't wait beyond 30 days to take the actions we recommend. When Twitter first came out many clients did not move into the platform because they considered it just a time drain. For the clients we work with that embraced Twitter early, many have networks of followers well over 2,500 active users; allowing for some serious marketing action and site promotion. Our é is that Google+ is by far the most important new social network to have come out in the last three years. Don't miss your chance to stárt now so that you can take full advantage of the future possibilities.

 

About The Author

Nancy McCord is the founder and President of McCord Web Services LLC which provides Twitter and Facebook status updates, blog writing services, and Google AdWords account set up and management.

 

Since 2001, Nancy McCord has developed a reputation as an expert on web visibility and how to use social networking for business. You can visit Nancy and her firm at www.McCordWeb.com. Connect with+Nancy McCord at Google+, @mccordweb on Twitter and on Facebook.

 

Contact 801-901-3480 to get a free business diagnostic report of how your business is doing online.  Text your name and email to 801-901-3480

http://www.youtube.com/watch?v=CCOHVxqUOPU

Increase Local Traffic -Local Business Online Marketing

Increase Local Traffic -Local Business Online Marketing

 

From Google With Google Places
If you’re a local business owner and have not claimed your Google Places listing, what are you waiting for? Google is just giving away free advertising spots to local business owners. Look at the facts on stats on local search engine usage.

82% of people look online to find local information.
97% of Consumers Now Use Online Media to Shop Locally, According to BIA/Kelsey and ConStat.
There are 100 million local searches on Google every day.
1 in 3 Mobile Phone Searches Are People Looking For Local Businesses.
Smart Phone Sales Grew by 49% in the First 3 Months of 2010 Alone.

Google seems like they’re on a mission to replace the yellow pages, and are fighting against other local search engines like Yahoo, Bing, and the yellow pages online to become a local information authority.

What better way to get people to use their service then by giving away their top advertising spots to local business owners?

Most businesses don’t have a clue how to do it yet, but they’re catching on.

Right now the pickings are ripe to claim your spot and dominate your market. Soon it’s going to be extremely competitive with every local business fighting for a top spot. In just a few minutes you can control your Google local listing on Google and Google maps.

You can add information to help:

Be seen in the search results
Stand out from your competitors
Add coupons your customers can print out
Enhance your listing with Tags and Boosts

And now you can see data you’ve never been able to see before. Like how people are searching for you, and where they’re coming from. Getting a top Google local listing is probably one of the most important actions you can take to grow your business in 2011 and beyond.

*Google, Google Places, are trademarks of Google Inc.

 

Contact 801-901-3480 to get a free business diagnostic report of how your business is doing online.  Text your name and email to 801-901-3480

http://www.youtube.com/watch?v=wsk3zMOfh1k