Facebook fan pages - Social Media Utah

 If You Don’t Visit Your Page, Why Should I?

September 2nd, 2011 | Author: Tammy

Contributed by: Jocelyn Hall

As a social media intern, I am constantly going through business’ Facebook pages to see what information is available. When we find companies that have not utilized their page to the fullest, we offer our assistance. It’s not enough to tell your clients/customers “yes, I’m on Facebook” if you don’t actually use your page.

I know, when you set up your FB (abbreviation for Facebook) it took a while to get all the information. And maybe you wrote a blog as well and that also took some time to get a format you liked. And, gosh, don’t even get me started on how long it took to create a usable website. Each of these sites, as well as all social media sites, take time to set up but once you get it done and understand the basics, it doesn’t take much to keep it updated.

So why is it important to keep your pages updated?

Well, if I am a visitor to any of your sites, I want to see the LATEST news about your company. I want to know about the LATEST deals you have going on. I want to know about the NEWEST products you are offering. See a trend? If the latest post is dated March 2010 then that tells me that you don’t keep up on this aspect of promoting your company (and this may be especially vital to people running a national/online business) and I lose interest. Or it may also tell me that you went out of business and you just haven’t gotten around to deleting this page/website. Keeping a page updated shows activism on your part to bring people in.

How often should you update?

While some businesses could make use of updating their page several times a day, you may only need to do so once a week. Adding photos and commentary about recent events show that your business is alive. Offering information about new promotions or in-store expansions allow viewers to connect with your business. And remember to answer back comments! People want to know that when they make a comment about a company, their voice is being heard.

Now on a website, it’s easier to not have to check as often, but make sure it stays relevant. If you just started a blog, add a link on the site. If you shot a commercial, have it play when people first visit your site. If you stopped selling a product, remove it from your website! Just as you take care to make sure your office/store stays neat and orderly; take care to your social sites. Between the store, the blog, the FB page, etc these work together to welcome guests into your business. Make sure all aspects of it are a true representation of you.

 

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