IN THIS Video SEO series I will quickly go over some best practices for titling your web videos.
These tips refer to the title of your post or page that contains the video as well as the title that is included in your video’s metadata. As well as your video title on video sharing sites like YouTube.
1. Utilize your strongest keywords within the title, but keep it short and relevant. Anything over 15 words is probably too many, around 10 is better.
2. Begin title with ‘Video:’ or ‘Video of…’ This will help identify the content and attract readers to the fact the post is a little ’special.’
3. Identify a specific topic(s) covered within the video. For example if it’s an interview with an expert on web design, instead of saying “My Interview with Web Designer Jack Armstrong” you might say “Video: Web Designer Jack Armstrong Talks CSS, Layouts, and Browser Considerations.”
4. Be creative and use attention grabbing words (while avoiding being too cheesy). For example: “Web Design Tips & Tactics with Jack Armstong.” Here are few more attention grabbing words to get you started: Secrets, Ideas, How To, Profit, Success, Easy, New, Fresh, Free, Unique, Useful, Inspirational
5. Using numbers can peak interest (magazines do this all the time). For example “7 Fresh Web Design Tips with Jack Armstrong.”
6. Proclaim the strongest benefit to watching your video in your title. Ask yourself, what will the viewer get out of it?
7. Make sure your video delivers on what is promised in the title.
8. Read your title outloud. Does it sound like an advertisement or it’s selling something? If it does, rewrite it.
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